Onscreen Advertising

Cornell Cinema, Ithaca's year-round film festival, is excited to move into another year of on-screen advertising in Willard Straight Theatre, presenting 10-15 minutes of screen time before all regular screenings.

Why Advertise at Cornell Cinema?

During the academic year, Cornell Cinema typically presents 5 different films per week, ranging from classic, to foreign, to documentary, to arthouse. These are screened in repertory style five nights a week, Wednesday through Sunday—two shows on Thursday, Friday, Saturday, and Sunday—in the historic Willard Straight Theatre on Cornell University’s campus, for a total of 9 screenings per week. The variety of films shown attracts a wide demographic of undergraduate and graduate students, Cornell faculty and staff, and community members. Average attendance per screening is 60. This kind of exposure offers advertisers a unique opportunity.

Why On-Screen Advertising?

Movie-goers are a captive audience for digital on-screen advertising, and studies have shown that recall of slides is 4 times more likely than that of newspapers and 3 times more likely than television.

Your on-screen ad will run at least twice for at least 10 seconds each in at least the 10 minutes before films screen in the Willard Straight Theatre.* This ensures your slide or short will come up while people take their seats before the movie begins.

The cost, especially for long-term advertising, is extremely reasonable for the amount of exposure you receive.

You are welcome to provide your own slide which should measure 800 pixels wide by 600 pixels high and last no more than 15 seconds.


for more information or to book an ad:

Contact Douglas McLaren at dsm27@cornell.edu

*Please note that slides may not run before some special guest events. Actual time slide is projected and number of views may be more, but will not be less!