Typography, graphic design and global visual culture collide in this documentary celebrating the 50th anniversary of one sans-serif typeface, and the ways it has affected our lives. The ubiquitous Helvetica font, iconic on NYC subway signs, business logos, and on your computer screen, has had an enormous effect on our urban landscape, and possibly even our psyche (with some claiming its perfect proportions foster conformity). Featuring interviews with some of the most illustrious and innovative names of the design world, "even viewers who have never given a serif a second thought are in for an exclamation point of joy from such a well-designed doc." (Entertainment Weekly) More at helveticafilm.com Video projection
2007, color, 1 hour 20 minutes, USA